Acarra
1318 SW 5th Avenue
Boca Raton, FL 33432
Phone: 561.445.9360
Fax: 561.368.3032
Email: execstatus@acarra.com
News
PACESETTER: A High-Tech Vision

South Florida Extra
By Martha Brannigan

“We should improve the landscape for these sorts of businesses,” says Ledlow, whose boyish face contrasts with a prematurely gray crop of hair. “How do we get tax money from Jeb? How do we rope in the universities?”

After stepping down last October as vice president of sales for North America at CyberGuard Corp., which is based in Fort Lauderdale, Ledlow planned to take some downtime “to go golfing and boating and spend two years playing,” he says. “That lasted about a month, and I got antsy.”

So by February, he launched Acarra, a fledgling consulting firm. He operates from an office in his Boca Raton home. His focus is to help budding high-tech businesses to refine strategies and boost sales and profits.

Instead of putting in venture capital, he says, “we’re giving you time and talent.” Ledlow seeks a retainer from clients, an equity stake and some sort of pay-for-performance incentive.  Acarra's annualized run rate is $480,000 and he looks to bring in additional partners to increase the firms '06 offering.

So far, he’s lined up numerous retained agreements with high-tech clients including Authentium, West Palm Beach; NetClarity, North Chelmsford, Mass.; and SteelCloud (NASDAQ SCLD) in Herndon, Va.

“He’s very sharp,” says Gary Miliefsky, NetClarity’s CEO. “He knows what resonates with IT managers. He’s helped us create partnerships, and he’s opened several doors to companies.”
Joel Ledlow - Founder and CEO, Acarra
High-tech booster: President of South Florida Technology Alliance and a director of InternetCoast, a promoter of regional tech interests.

Company: The Boca Raton-based firm helps high-tech ventures to chart and execute strategy and figure how to boost revenue and profits. Ledlow has one assistant and plans to add a corporate-development specialist.

Experience: Former vice president of sales in North America at CyberGuard Corp.

 

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